Go Social Podcast with Brian Hahn
Go Social Podcast with Brian Hahn

Episode · 1 month ago

The "Secret" to becoming wildly successful: Be consistent week after week

ABOUT THIS EPISODE

Brian recently published his 400th weekly email. On this episode, marketing expert, Brain Hahn, shares the "secret" to his success and how you can model it in your business.

And welcome to the ghost social podcastwith Brian Haut, Ghos social is a relaxed and unedited conversation withmarketing expert, Brian Haunt Brians, a founder of ghost social experts and theauthor of multiple books, his most recent being the facebook formula whichyou can purchase on Amazon for stay around at the end of the day, showingI'll tell you how to get a copy melt right to your Bo. I mio on your coastfor the next few minutes as we chat online marketing next per businessowner and author Lianor an Han. How are you doing this fine day, sir? I amabsolutely fantastic Michael. It is a perfect day up here in Wisconsin. Oh,that's, awesome perfect! As at a high bar, it is what's like seventy five andsunny a light breeze. You know it doesn't get me better than that itdoesn't. You can probably hear the leads crinkle under your feet. You canhear the leaves creaking under the feet, they're turning colors now not fullyyet but they're turning colors yeah. I need to make a trip of their yeah fallin the north. Like you live where you...

...live, that you get colors that most ofus don't get on, the leaves Ye. Yes, we do and they're running a little latethis year, actually still got a couple o weeks to make it otherwise you'd berunning out of time, but right now there's still a whole bunch of greenones. So can you go I'll? Come Ye? Hey the secret to good colors in the fallis just really the change of seasons in the colder weather right to startpulling out the beautiful colors, but there's there's a secret to becomingwildly successful in business and that's what you're going to share withus today. So let's talk about that secret to becoming successful, suresure, and this this by the way this all came about. I was thinking about thisparticular topic because I just wrote a week or two ago now I wrote my fourhundredth blog post a so so once you and that's. Why wit one a week, so I'vebeen writing one a week for four hundred weeks now so paser. How manyyears is there just about eight years? A little short of eight years, really,that's incredible. Congratulations! That's a! I know. I can get on one handthe number of people who have done that...

...that I know anyway, so wait o that's.One of my secrets to success is just I keep after it. I keep after it. I keepafter the different people, so yeah, but what that lets me do is that oncesomeone enters my world, so someone connects with me. We have aconversation, but we don't en have a conversation. They find something onthat website. They listen to those podcast. They see me somewhere else andthey sign up for something some hard other they get on my email list andwhen I so what happens with follow up I findis that when someone first gets on my list, there's a few extra emails thatgo out. If there's phone call schedule, we do the we fo. We talk, and I wouldlove to say, Michael that I was as good as you would have like. A hundredpercent nome people that did the discovery call with me signed up rightaway. That's right, but I'm not that good yet so so then people so people are on thelist yet so they seem they fall away and now they kind of don't answer theemails necessarily as fast afterwards.

We send them to him. So after a bitthey just they stay in my long term, follow up bucket, let's say, and soevery week in that long term follow up bucket you're going to get it andyou're get actually two emails from me, one with a new bog post and one with anew podcast and by the way the next episode will talk about the Podcast,inviting what an what all happens with that. But the thing is: is that months later, sometimes years later, Iget phone calls from these same people no way and that's yeah. So just so.This is just wild, because yesterday someone signed up as a client that I had met. I did asmall project with last December December. Twentieth actually was thedate that we did the work and and the we email back and forth a couple timesand not much other interaction. I did look at his email. Records has beenopening my emails fairly consistently the whole time, but he just signed upto be a monthly client. So that's one...

...case it happened had another one that I met some of thelive event in December of last year, so I was about the same time from actual alittle bit earlier was an early December. This one was the ten twentyon was was like the ninth and tenth met him there. He was in the middle of some other stuffdidn't have time to. They was Goin t as busy seas didn't have time, and hestill didn't have time didn't have time. Last Thursday he reached out to ravechokie before that be scheduled of time last Thursday and he signed up to be aclient again. I went through and he'd been opening my emails and not all ofthem, but a fairly good percentage of to tell you the truth, and- and I was just just like a cool, sothis this email thing really works. This follow up really works. Emailworks, yea, blessed codes. Well, and it's Inter I was just. I was on apodcast earlier and we were talking about how business is a contact sportthus- and you are contacting people regularly. I love how you're going andseeing how many emails they're opening and things, because that's that's good,because that tells you engagement. Yes,...

...it does and I found the more engagedthey are, the more likely they are to buy the people that don't open up anemail from me either it's all going to this fan box or they've got it blockedsomehow filtered somehow, but that it doesn't happen, but another case. Soanother half a note saw another call. I had this person hasn't become a clientyet, but I'm he's pretty active and looks good, but I got he. I asked himhow he found me because I had not encountered him before and he wasn't inmy database and he pass client had referred him and this client. Westopped working together about a year and a half ago and he refers so. I went back in that pastclient's record and he's been opening up a substantial amount of emails on aregular basis. So, even though he's not paying any money, I'm still top of mind,he someone asked me about face baseball. I work with Bryan. We had good lack fora lie. We were doing here and good results, and that's so again- and Ihadn't even thought about that happening, because when he told me thatthis person had rememberd had this person was a good client worked otherfor a couple of years. I met several...

...times in person, some different thingsI mean we were familiar with each other and but still I was look at this goingokay, but he's opening up, probably half my emails. Okay and I'm like okay,that's well, it's good, so yeah, and what thattells us is that you're yea, your top of mine, but he likes you. You know wealways talk about no like and trust. He might not be in the market for for yourservices, but he likes you. He finds value in what were sending Ye. So emailworks. When you do it properly correct and that's the thing, is you got tohave a style of what you're going to send these emails? Are All some of thementertaining? Some of them are information al some of them areinteresting, but one thing about them in my world is that I do write all ofthem. I've written all four hundred of them. It feels fake when I, when I Ihave somebody else, write them even in my voice, so a d a s, so I commit anhour a week to write an email or writing this particular email.Sometimes it takes long or somethings a little less, but if I figure about anhour a week, so I've committed them. So...

...my personality, I think, comes throughso yes and I so I do tend to attract people that resonate with me by the waywhich, by the way, when you do that, it makes your life much easier becausethey like booking with you. Like your viewpoint, you, like creaking with them.It's a wonderful thing. It's like a preventing co process right. I is whatwe always heard about in marketing work with people who you like and if theydon't like you, let's not work together, because it's no fun, don't not for themor me. Yeah exactly so it's, but I think the point that we want tomake here I mean we've made lots of points, is consistency, I'm four hundred weeks yep and they goout at the same time same day same time every week, okay, so it's not a it'snot like one day it's on Monday and then it's on Thursday and then it's onTuesday and the same time. Every week. It's like a show and by the way I findthat it's so I find that with the emails that I read, I read three on apretty regular basis and I've got a routine of. I know when they're comingin. I know when I'm going to read them...

Saturday morning, two of them come inso Saturday morning. I read you know I with coffee or whatever, and I readthose those two emails. If they stop didn't come on Saturday, I'd have tochange my whole routine. That's how I best o Egeri of that going, email themback, say, Ham, let's dream on it, but that's important because it is like ashow right. We build our lives around Monday night football or whatever it is.My family this year was hooked on America's got talent. I had a thirteenyear old daughter, so now go argus got talent buddy. I tell you she knew whenthat show was on what channel and everything and that's so, but we arecreatures of routine. You built a great routine over four hundred weeks yok andyour those who are raging. Your emails have a routine to now. Oh there's BrianEmail, Yep Yep, I don't. They read Ed, a coffee break on Tuesday mornings orTuesday evenings or what goes one to different time. I don't know, but I doknow they get. You know the a fair amount of them get opened and thesignificant on get open. I always would like more to get open, but you know it.You know yeah, don't don't we all, but...

...but it is that consistency and it'sshowing over and er and over that they realizethat you're, not a fly by night, Guy, Yep you're, go to say Yep, Yep and thenyep eight years of eight years, I'm not going anywhere and then the and thenthe other thing is that you know once they've talked to me with that I can. I can I don't lent saylet him go, but I can let him go out of my conscious mind now if they arn'tready to move forward now or in the near future, and if they say heycontact me next week, no problem, but if it's I'll get a hold of him nextweek, but it then, if they just kind of disappear and they aren't eitheranswering the emails or they they still get the emails until they unsubscribelike said they either they buy or die. They either ask me to stop or theyright they die or they bought something from it. Even by the way, these all goto clients and prospects. It's the same email that goes out. So, even whenyou're a client, you get them on a regular basis, yeah so which is goodbecause our gin need to be reminded. Yes, I have. You Re minded that you gotthe value wwe're, providing in the fact...

...that we actually know what we'retalking about. You can help them a absolutely because if, if you, I don'tknow if you've ever had this, but if you've got a client who's, advertisingon Facebook, Brian and one of your competitors is spark they're, going tosee somebody's head and go wonder who they're working with, because noteverybody right and so they could come in and who your cling away from youright. Yes, we put it consistent, that's going to be less likely to haveso de it's let Mun us like that happens it. So all that helps so and again,you're staying in front of them, not saying hey by my stuff. You knowthey're staying I'm staying front of them, providing value for them, so theones that don't ever contact me and don't buy anything. They still getvalue. That's okay, that's great, and they do and you don't know how many ofthem are referring you to somebody else or sending your email with somebodyelse or saying: Hey: here's a podcast. I just heard it happens right and sodon't don't ever disparage people and just be consistent in your marketingand your message and value and you're going to end up kind of where Brian isafter eight years. Maybe not this that...

...long, but you're going to find peoplemoving in your direction when they're ready. I love that one story, the guywasn't right, wasn't ready now he's ready Ye guess what you ritreat yeahand then also all those go up on all those go. My blogs for they're, allblog post. Also so I've got you know now. When you go to my log, there's I'd,say a plater of I fancy word there, a plethora of of information to read and now and someof it from eight years ago- isn't so relevant anymore. But if someone readsa post or eight years ago, all that's great, but what they then is thatyou've been there you've been around you've learned, you've grown you'vechanged with the changes and so again you're not a fly by that guy you'reconsistent for somebody. I can trust, that's the big deal, so I am I. I am glad that you, cracked,open the secret, that's been so elusive to most of us becoming wildly successful in businessis peconic and whether you write a...

...weekly email or a blog, but whateveryou're doing be consistent, and I think so many times run out. You know soradio advertising you got to do marketing in and you do it as well.People too many times say well. I tried that it didn't work right. How long didyou try it for weeks? Okay, let's talk right, it's I got youconsistent, build that in your marketing budget and as if you knowwe're in the end of point one right now, business owner should think in abouttwo thousand and twenty two they're marketing strategies, theircommunication methods and saying: How can how can I integrate a weekly email?Do you to my system and in eight years we can be talking with bet about theirfour hundred? That's right! That's awesome! Great words of CounselingAdvice, Brian Han, thank you so much for another wonderful episode and Ipray that other people listen to this and become wildly successful as theyare consistent like you. Thank you,...

Michael, and I hope that they do thesame thing. All right, we'll talk to you. Somebody Ye talk to this sod social media marketing should be partof your overall business growth plan. Brian Han can help you gain moreprospects and clients without wasting your time or money on hit or misstactics. There's a gold mine waiting for you online. If you know where tofind it, that's what Brian and his team can help you with. You can reach out toBrian et, go social experts com and, if you'd like for briant to mail, you acopy of his book just go to his website. Go social experts. COM FORWARD S blockbe sure to subscribe to this podcast. So each new episode will be sent to youautomatically when it's released have a terrific day. t.

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